Watch our brand-new national television campaign a week before it hits the airwaves.
Our brand-new national campaign takes a light-hearted, larrikin look at a very serious issue.
When we say we want to "stick nuclear where the sun don’t shine," we are pointing out a basic, scientific reality: solar and wind do a fantastic job, but they cannot carry the full load of a growing, productive Australia on their own.
We need a reliable, emissions-free baseline power source for when the weather doesn't cooperate. That's where nuclear energy comes in - not instead of renewables, alongside them.
Energy policy has been dominated by scare campaigns and complex political spin for far too long. To cut through the noise, we had to translate a highly technical topic into a simple, compelling, and uniquely Australian message that everyday people can relate to.
Our campaign is meant to be cheeky and eye-catching - but the legislative ban on nuclear energy in Australia is no joke.
Next week, during the parliamentary sitting week, this commercial is hitting screens nationwide alongside major billboards in Canberra. We are taking the fight straight to the decision-makers.
But a single burst of advertising won't reset a national conversation. TV is a game of scale, frequency, and repetition.
Every dollar you contribute today goes directly toward purchasing more TV airtime, securing more digital placements, and forcing common sense into the living rooms of millions of Australians next week.
The ad is locked in. Now, we need the airtime. Will you chip in today to help fund our TV placement and maximize our impact during this critical sitting week?